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  • Kasey Dunn

What to do if someone is impersonating your brand or personal account on Instagram






Instagram and other social media platforms have become integral in our digital lives. With its popularity comes the risk of encountering impersonator accounts that can compromise our online identity and reputation. Immediate action is crucial if you suspect someone has created a fake Instagram account pretending to be you, someone you know, or your brand.


Steps to report a fake Instagram account:

  1. Verify the Impersonation: Ensure it is an impersonator account before reporting it by carefully reviewing the profile, posts, and interactions to confirm that someone is imitating you. Look for discrepancies, such as altered names, modified profile pictures, or suspicious behavior.

  2. Document Evidence: Gather evidence to support your claim and take screenshots of the impersonator's profile, posts, and any direct messages that could be used to establish their deception. These records will serve as valuable evidence during the reporting process.

  3. Report the Impersonator Account: Follow these steps to report on Instagram:


  • Go to Instagram's official website and log into your account. 

  •  Find the impersonator's profile. 

  • Click on the three dots (...) at the profile's top-right corner. 

  • Select the "Report" option from the dropdown menu. 

  • Choose the reason for reporting the account as "Impersonation." 

  • Follow the on-screen instructions to provide additional details and submit the report.


Report the Impersonator on Instagram’s Mobile App: If you prefer using the app, you can report the impersonator account using these steps:


  • Launch the Instagram app on your device and log into your account. 

  • Locate the impersonator's profile. 

  • Tap the three horizontal dots (...) in the top-right corner of the profile. 

  • From the options presented, select "Report”.

  • Choose "It's inappropriate" and then select "Impersonation”.

  • Provide any necessary additional details and submit the report.


Additional Steps to Take: While Instagram reviews your report, there are a few other actions you can take to protect yourself or the person being impersonated:


  • Inform your friends, family, and followers about the situation to avoid any confusion caused by the impersonator. 

  • Consider updating your profile settings to enhance privacy and restrict access to your content. 

  • If the impersonator is targeting you specifically, consider adjusting your social media presence and taking measures to secure your online accounts.

  • Change your password. 


Impersonator accounts can have severe consequences for individuals/brands and their reputations. Instagram takes these reports seriously and aims to maintain a safe and authentic online community. By promptly reporting fake accounts and providing evidence, you can help protect yourself/your brand, and others from potential harm. Remember to remain vigilant, educate those around you, and take precautions to safeguard your digital identity in an increasingly interconnected world.



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